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SOLUTIONS FOR EVERY LEVEL OF THE ORGANIZATION

Econometrix Connects Strategic, Financial, and Marketing Decisions

Every level of the organization gains a different perspective on the same question: where to invest resources to ensure the impact is measurable and commercially justified.

Executives and Business Directors (CEO & MD)

Take Strategic Control of Your Market Share.

Predictable Business Growth Advanced econometric models eliminate uncertainty from your financial planning. With 90% forecasting accuracy, we take the guesswork out of decision-making and turn market inefficiencies into predictable returns.
Optimal Capital Allocation Use a clear mathematical framework that shows the real impact of marketing communications on business performance, competitive advantage, and long-term company growth.
Protection Against Overspending With precise insight into investments across the entire category, you know exactly how much you need to invest to protect or increase your market share, effectively preventing unnecessary overspending.

FUNCTIONALITY

Econometrix Features

Detailed technical and strategic capabilities of the Econometrix platform.

Strategic Investment Allocation (Media Mix Optimization)

WHAT IT DOES: Automatically simulates different budget allocation scenarios across television, digital channels, print, radio, and out-of-home advertising. BUSINESS IMPACT: Instead of planning based on last year’s assumptions, the platform calculates the mathematically optimal combination of channels that will generate the highest number of conversions and the greatest purchase affinity with the same level of investment.

Identifying Savings and Reducing Media Waste (Waste Reduction)

WHAT IT DOES: Performs an in-depth analysis of historical agency reports and identifies the saturation points of individual media channels. BUSINESS IMPACT: Pinpoints exactly where budget was wasted on irrelevant impressions or allocated to underperforming media outlets. This enables the immediate reallocation of funds away from channels and media outlets that do not drive sales.

Precise Affinity-Based Forecasting and Targeting (Predictive Modeling)

WHAT IT DOES: Combines macroeconomic data reflecting the realities of the Slovenian market with the company’s internal sales data using advanced econometric algorithms. BUSINESS IMPACT: Provides 90% accuracy in predicting target audience response. This enables you to deliver your advertising message precisely when and where the likelihood of a purchase decision is highest.

Insights into Competitor Investments and Market Position

WHAT IT DOES: Integrates and analyzes real-time data on advertising activity, financial investments (Competitor Spend), and the market presence of your main competitors in Slovenia. BUSINESS IMPACT: Reveals their blind spots and under-served channels. This enables you to adapt your briefs and tenders to stay ahead of competitors, achieve a higher Share of Voice (SOV), and reliably protect your market share while avoiding overspending.

Experience the Future of Data-Driven Marketing Communications Investment Optimization

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